7 Effective Marketing Ideas for Selling More Services and Products

7 Effective Marketing Ideas for Selling More Services and Products

Many freelancers know that effective marketing is crucial for their business growth as well as their wallet. However, it can feel overwhelming to think of different ways to market a business while providing quality services and creating incredible products for customers. In addition, some freelancers feel that marketing is an always-morphing field that they can […]

How to Start Repurposing Content to Create Streams of Passive Income (5 Easy Ways!)

How to Start Repurposing Content to Create Streams of Passive Income (5 Easy Ways!)

As a freelancer, your time is precious and everything you create – from your marketing material to your social media posts – can be so time-consuming that you are taken away from what you love the most: providing high-quality services for your customers. Luckily, there is a better way to balance marketing your business and […]

„Service as a Product“ or simply: „Productization“

Productization-packaged-Service

The service industry has evolved continuously over the past three decades. At every step, the underlying ethos aims to enable client success. This is forcing service providers such as freelancers, agencies or consulting companies to continually reinvent the way they work. Productization of services – i.e., offering a service-as-a-product or productization – is an increasingly […]