Building an online audience is crucial for freelancers, coaches, and consultants to grow their business. With the rise of social media, it has become easier than ever to reach potential customers. Having a strong online presence helps to establish credibility, attract new clients, and increase revenue.
The case of Marie Forleo
Consider the case of Marie Forleo, a life coach and entrepreneur who has built a thriving business by reaching and engaging her audience through her website and social media channels. Marie has over a million subscribers on YouTube and has created a successful online course, B-School, that teaches entrepreneurs how to build a business and a life they love.
As a freelancer, coach, or consultant, you know how challenging it can be to grow your business and reach potential customers. You may feel overwhelmed by the constantly evolving digital landscape, or unsure of how to create content that resonates with your target audience. But the good news is, building an online audience doesn’t have to be difficult. With these five tips, you can take control of your online presence, reach new customers, and grow your business. Let’s dive in!
1. Know your target audience:
Identify who your ideal customer is and what they need from you. This will help you create content that resonates with them and attract the right people to your business.
2. Create valuable content:
Offer valuable insights, tips, and solutions to your target audience through blog posts, videos, podcasts, or other content formats. This will help you establish yourself as an expert in your field and build trust with your audience.
3. Consistency:
Consistency is key to building an audience. Make sure to publish content regularly and engage with your followers through comments and direct messages. For example, tools like Buffer can help you to schedule your posts in advance. This way, you only sit down once a week, prepare your content and let the tool do the posting.
4. Utilize Social Media:
Social media platforms like Instagram, Twitter, and Facebook are powerful tools for reaching and engaging with your audience. Make sure to have a presence on the platforms where your target audience is active and share your content regularly.
5. Collaborate with others:
Partner with other freelancers, bloggers, or businesses in your niche to reach new audiences and grow your own. Collaborating with others can help you tap into their existing audience and expand your reach. Read about Squills Partner feature here.
Building an online audience takes time and effort, but it is worth it in the long run. By following these tips, you can start growing your audience and increasing your revenue. Remember to be patient, stay focused on your goals, and always put your audience first.
