ÔÇ×Service as a ProductÔÇť or simply: ÔÇ×ProductizationÔÇť


The service industry has evolved continuously over the past three decades. At every step, the underlying ethos aims to enable client success. This is forcing service providers such as freelancers, agencies or consulting companies to continually reinvent the way they work. Productization of services – i.e., offering a service-as-a-product or productization – is an increasingly […]