Category: Productization

Productization means packaging a service like a product.

Selling services is a solid business. You provide your clients with your skills, and they pay you a fee in return for the value you provide. The downside: because your income is tied to your time, selling services limits your profits and opportunities. If you no longer have the capacity to take on new clients, you won’t be able to scale your profits either.

One way to break free from this model is productization. When your services are repackaged as products, you can scale your business and serve more customers without spending more time.

Definition: Productization means packaging a service like a product.
Thus, it represents the process of developing or modifying a process, idea or service to make it marketable for sale like a physical product to the public.

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„Service as a Product“ or simply: „Productization“

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Produktisierung: ideale Ergänzung für Dienstleistungen

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„Service als Produkt“ oder ganz einfach: „Produktisierung“

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